Data Handling & Campaign Execution Policy

1. Data Collection Principles

We follow strict data minimization principles, collecting only what is necessary for:

• Service Delivery: Information required for campaign execution
• Communication: Contact details for campaign coordination
• Compliance: Data needed for legal and regulatory requirements
• Improvement: Anonymous data for service enhancement

2. Data Security Measures

We implement multi-layered security including:

• Encryption: End-to-end encryption for all sensitive data
• Access Controls: Role-based access with strict permissions
• Secure Storage: Enterprise-grade secure data storage
• Regular Audits: Quarterly security assessments and penetration testing
• Employee Training: Regular security awareness training

3. Campaign Data Management

Campaign data is managed through:

• Segregated Environments: Separate data environments for each client
• Real-time Monitoring: 24/7 monitoring of campaign data flows
• Backup Systems: Regular encrypted backups with multiple redundancy
• Access Logging: Comprehensive access logs with audit trails
• Data Retention: Clear retention policies and secure deletion

4. Third-Party Data Handling

When working with third-party platforms:

• Vetting Process: Thorough assessment of platform security
• Data Minimization: Sharing only essential data with platforms
• Contractual Safeguards: Data protection agreements with all partners
• Monitoring: Regular review of partner security practices
• Exit Procedures: Secure data retrieval and deletion procedures

5. Incident Response

Our incident response protocol includes:

• Immediate Containment: Rapid response to contain any incidents
• Investigation: Thorough investigation of security events
• Notification: Prompt notification to affected parties where required
• Remediation: Comprehensive remediation and prevention measures
• Documentation: Detailed incident documentation and reporting

6. Campaign Execution Security

Campaign execution follows strict security protocols:

• Secure Communication: Encrypted channels for all campaign coordination
• Verification Processes: Multi-factor verification for campaign changes
• Approval Workflows: Structured approval processes for campaign actions
• Monitoring: Real-time monitoring of campaign execution
• Documentation: Comprehensive campaign documentation and logging

7. Data Retention & Deletion

Our data lifecycle management includes:

• Retention Periods: Clear retention periods for different data types
• Secure Deletion: Certified data destruction methods
• Client Requests: Procedures for handling data deletion requests
• Archival: Secure archival of legally required data
• Verification: Verification of successful data deletion

8. Compliance Framework

We maintain compliance with:

• GDPR: European data protection regulations
• CCPA: California consumer privacy requirements
• Industry Standards: Marketing and advertising regulations
• International Standards: Cross-border data transfer frameworks
• Platform Requirements: Individual platform data policies

9. Client Data Rights

We facilitate client data rights including:

• Access: Providing access to client data upon request
• Correction: Procedures for correcting inaccurate data
• Portability: Data portability in standard formats
• Restriction: Processing restrictions where applicable
• Objection: Right to object to data processing

10. Continuous Improvement

We continuously enhance our data handling through:

• Regular Reviews: Quarterly review of data handling practices
• Technology Updates: Implementing latest security technologies
• Training: Ongoing staff training and certification
• Industry Collaboration: Participation in security communities
• Client Feedback: Incorporating client feedback into improvements